115K–194K USD / year
Senior Lifecycle Marketing Manager
MarketingRemote — Canada, United States
Published on 2026-11-10
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About this role
Own and optimize prospect lifecycle marketing programs that move early engagement toward sales conversations and pipeline. Manage nurture journeys, campaign and event follow-up, and targeted programs for ABM accounts, industries, and competitive audiences.
About the company
GitLab is a DevSecOps platform that brings source control, CI/CD, security, and project management into a single application. It helps engineering teams plan, build, secure, and ship software faster.
The team
Lifecycle Marketing team, reporting to the Senior Manager, Lifecycle Marketing & Growth GTM.
Stack
MarketoIterableHTMLCSS
What you'll do
- Build and optimize automated nurture journeys and triggered emails using segmentation and personalization.
- Own programs from planning and audience definition through messaging, QA, launch, and performance review.
- Create follow-up programs for integrated campaigns, ABM initiatives, events, and webinars.
- Define prospect sales routing, nurture, and exclusion criteria with Marketing Ops.
- Measure progression, MQL conversion, and pipeline; run tests to improve results.
- Coordinate with cross-functional teams on audiences, timing, messaging, and sales handoffs.
What we're looking for
- 5+ years of lifecycle, email, CRM, or growth marketing experience, ideally in B2B SaaS.
- Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up.
- Hands-on Marketo experience with smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
- Use email and funnel performance data to recommend and implement improvements.
- Strong writing, stakeholder management, and cross-functional coordination skills.
- High attention to detail in audience logic, campaign setup, QA, localization, and reporting.
Nice to have
- HTML/CSS experience for email troubleshooting.
- Experience with ABM, enterprise IT or developer audiences, global campaigns, or Iterable.
Benefits
- Flexible paid time off
- Equity compensation and employee stock purchase plan
- Parental leave
- Growth and development fund
- Health, financial, and well-being benefits
- Team member resource groups