134K–197K USD / year
Senior Lifecycle Marketing Manager
MarketingHybrid — Denver, CO; New York, NY; San Francisco, CA
Published on 2026-10-08
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About this role
The Senior Lifecycle Marketing Manager will lead the lifecycle marketing strategy targeting accountants and bookkeepers, focusing on email and webinar communications. This hands-on role involves collaboration with various teams to enhance partner engagement and retention through AI-powered workflows.
About the company
Gusto is a digital platform that provides payroll, benefits, and human resource management solutions for small to medium-sized businesses. The company focuses on simplifying HR processes and ensuring compliance, while also offering tools for employee engagement and retirement planning.
The team
Customer Lifecycle Marketing (CLM) team
What you'll do
- Plan and launch email campaigns for the accountant channel
- Manage the webinar program, including production and follow-up
- Develop AI-driven workflows for segmentation and personalization
- Collaborate with Product Marketing and Analytics to prioritize the channel roadmap
- Analyze campaign performance and make recommendations
What we're looking for
- 8+ years of experience in lifecycle or channel marketing
- Experience with marketing automation platforms, preferably Marketo or Iterable
- Demonstrated end-to-end ownership of email and webinar programs
- Strong copyediting and copywriting skills
- Cross-functional collaboration experience