147K–220K USD / year
Senior Lifecycle Marketing Manager
MarketingRemote — United States
Published on 2026-10-20
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About this role
Drive conversion of free Grammarly users into paying customers through lifecycle marketing, experimentation, and personalized upsell experiences. The role focuses on revenue growth across email, in-product messaging, and push, including international and cross-product monetization.
About the company
Superhuman is an email productivity tool designed to enhance users' efficiency and workflow. The company serves professionals looking to optimize their email management through innovative features and streamlined processes.
The team
Lifecycle Conversion team within Growth.
Stack
BrazeHightouchIterableStatsigDatabricksFigma
What you'll do
- Build programs that convert free users into paying customers using tailored offers.
- Plan and run statistically sound experiments with hypotheses, sizing, and holdouts.
- Help shape conversion strategy across email, in-product messaging, and push.
- Lead AI-powered, personalized upsell decisioning with Hightouch.
- Use behavioral and product-usage data to design relevant lifecycle programs.
- Drive internationalization and multilingual growth efforts.
- Support adoption and upgrades across the Superhuman product suite.
What we're looking for
- 4+ years in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company.
- Track record of driving incremental revenue and measurable business outcomes.
- Hands-on expertise in A/B testing, power analysis, holdouts, and experiment analysis.
- Deep knowledge of email and in-product messaging; working knowledge of push.
- Ability to analyze data and size business opportunities independently.
- Clear, concise writing and skill leading cross-functional partners.
- Experience using AI to improve workflows.
Nice to have
- Experience with AI decisioning, generative copy, or dynamic content programs.
Benefits
- 20 days of paid time off, 12 paid holidays, two floating holidays, and flexible sick time.
- Paid parental leave.
- 401(k) or RRSP matching.
- Health, dental, vision, mental health, and fertility benefits.
- Caregiving, pet care, wellness, and home-office stipends.
- Annual professional development budget.