Senior Manager, Creator Commerce (TikTok Shop & Trybe)

About this role

Own and scale AG1’s TikTok Shop and Trybe creator program, with responsibility for channel economics, creator and affiliate growth, and commerce performance. The role combines hands-on program execution, strategic planning, and creator relationship management to grow TikTok Shop and build a high-performing creator community.

About the company

AG1 makes a daily foundational nutrition supplement that supports whole-body health for consumers worldwide.

The team

Growth team, reporting to the VP of Partnerships.

What you'll do

• Manage TikTok Shop P&L, budgets, forecasting, and GMV performance.
• Own TikTok Shop storefront merchandising, agency relationships, affiliate strategy, creator recruitment, and incentives.
• Oversee product seeding and LIVE commerce strategy, execution, and performance analysis.
• Lead Trybe community engagement, VIP and retainer programs, creator compensation, and content approvals.
• Use paid media and creator performance data to guide content decisions and investment.
• Identify and lead expansion into emerging creator commerce channels.

What we're looking for

• Track record scaling TikTok Shop, owning P&L, GMV, and affiliate growth.
• Hands-on experience with TikTok Shop creator and affiliate programs, commissions, product seeding, and LIVE commerce.
• Experience running creator or affiliate communities, including VIP and retainer programs.
• Strong agency management, negotiation, and stakeholder communication skills.
• Fluent in GMV, TAC/CAC, conversion metrics, and performance analysis.
• Comfortable taking end-to-end ownership in a fast-changing environment.

Benefits

• 100% remote work environment.
• Unlimited PTO, based on country of residence.
• Paid holidays and company-wide reset and reflect days.
• In-person team meetups.
• Monthly telecom stipend for eligible team members.
• Performance-based incentive plan and stock options for eligible roles.
• Access to AG1 products and branded swag.