153K–220K USD / year
Senior Manager, Demand Generation Operations
MarketingWorkplace — unknown
Published on 2026-10-19
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Own the operational demand generation strategy, connecting marketing activity to pipeline and revenue outcomes. Build funnel plans and lead lifecycle models, identify conversion bottlenecks, and align Marketing, SDR, and Sales teams to improve performance.
About the company
Abnormal Security uses AI to detect and stop email and collaboration attacks such as phishing and business email compromise. It protects enterprises against social engineering and account takeover.
The team
GTM Operations, partnering with Revenue Marketing, Digital Marketing, Marketing Operations, Sales Operations, and Revenue Systems & Analytics; reports to the VP of GTM Operations.
Stack
SalesforceMarketo6senseSnowflakeSigma
What you'll do
- Translate ARR and pipeline targets into funnel models and execution roadmaps.
- Define and refine lead lifecycle stages, conversion benchmarks, and Sales-Marketing SLAs.
- Lead pipeline velocity and campaign performance reviews with Sales, SDR, and Marketing leaders.
- Identify and resolve funnel bottlenecks from MQL through Closed Won.
- Monitor SLA adherence and stage latency across Marketing, SDR, and Sales.
- Measure campaign and channel performance against pipeline and revenue.
- Improve funnel planning for account-based and multi-product go-to-market motions.
- Use automation and AI-driven insights to identify funnel risks early.
What we're looking for
- 7+ years in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
- Experience translating revenue and pipeline targets into demand generation plans and funnel models.
- Expertise in lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
- Experience leading performance reviews with senior Sales and Marketing leaders and driving follow-up actions.
- Strong analytical skills and experience with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools.
- Working knowledge of lead scoring, routing, and marketing attribution.
- Strong cross-functional communication skills and ability to align Marketing, SDR, and Sales leaders.
Nice to have
- Experience with Salesforce, Marketo, 6sense, Snowflake, or Sigma.
- Experience with account-based marketing and multi-product or platform go-to-market motions.
- Cybersecurity or other technical enterprise-market experience.
Benefits
- May be eligible for bonus or incentive compensation, equity, and a benefits package.