153K–213K CAD / year
Senior Manager, Narrative Intelligence
MarketingRemote — Canada
Published on 2026-11-05
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About this role
Build the audience intelligence and measurement function supporting Affirm’s Brand & Communications strategy. Combine research, customer and business data, and brand and media signals to evaluate how Affirm’s narrative resonates and turn findings into actionable strategy.
About the company
Affirm offers buy now, pay later financing that lets consumers split purchases into transparent installment payments at checkout. It partners with merchants to provide flexible credit options without late fees.
The team
Brand & Communications team, partnering with Brand Creative and PR & Communications.
What you'll do
- Research priority audiences, their behaviors, beliefs, and perceptions of Affirm and its category.
- Develop narrative measurement metrics, methodologies, and baselines.
- Build tools, dashboards, analytical standards, and a shared intelligence knowledge base.
- Monitor how Affirm’s story is landing and identify changes or opportunities.
- Integrate qualitative and quantitative research, media and social signals, campaign performance, and customer and business data.
- Translate evidence into recommendations for positioning, messaging, campaigns, content, and communications.
- Design rigorous studies using surveys, experiments, observational analysis, and qualitative research.
What we're looking for
- 12+ years in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related field.
- Experience using analysis to shape brand, communications, marketing, product, or creative strategy.
- Fluency in quantitative research, survey design, segmentation, statistical inference, experimentation, and measurement design.
- Hands-on experience with data and tools such as SQL, statistical platforms, data visualization, or business intelligence tools.
- Ability to integrate qualitative and quantitative evidence and communicate useful implications to analytical and creative audiences.
- Experience collaborating across research, analytics, strategy, creative, and communications disciplines.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents.
- Monthly technology, health, and wellness stipends.
- Flexible time off and generous holiday calendars.
- Employee stock purchase plan with discounted shares.
- Potential eligibility for equity rewards.