173K–255K USD / year
Senior Manager, Narrative Intelligence
DataRemote — United States
Published on 2026-11-05
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About this role
Build Affirm’s audience intelligence and narrative measurement function for Brand & Communications. Combine research, customer and business data, and brand and media signals to guide narrative strategy and assess its impact.
About the company
Affirm offers buy now, pay later financing that lets consumers split purchases into transparent installment payments at checkout. It partners with merchants to provide flexible credit options without late fees.
The team
Brand & Communications team, partnering with the Brand Creative and PR & Communications teams.
What you'll do
- Research priority audiences, their behaviors and beliefs, and factors that could shift their perceptions.
- Develop metrics, methodologies, and baselines to evaluate narrative performance.
- Build tools, dashboards, analytical standards, and a shared intelligence resource for the team.
- Monitor how Affirm’s story is landing and recommend changes based on evidence.
- Integrate research, brand, media, social, behavioral, customer, and business data.
- Translate findings into implications for positioning, messaging, campaigns, and communications.
- Design rigorous studies using surveys, experiments, observational analysis, and qualitative research.
What we're looking for
- 12+ years in consumer analytics, audience insights, data science, measurement, quantitative research, or a related field.
- Experience using analysis to shape brand, communications, marketing, product, or creative strategy.
- Fluency in survey design, segmentation, statistical inference, experimentation, and measurement design.
- Ability to work directly with data using SQL, statistical platforms, data visualization, or business intelligence tools.
- Ability to combine qualitative and quantitative evidence, assess its limitations, and turn analysis into clear decisions.
- Strong collaboration and communication skills across analytical, strategic, creative, and executive audiences.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents
- Monthly technology, health, and wellness stipends
- Flexible time off and generous holidays
- Employee stock purchase plan with a discount