175K–200K USD / year
Senior Marketing Manager
MarketingHybrid — San Francisco, CA
Published on 2026-10-19
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About this role
Lead integrated marketing programs that generate enterprise pipeline and position Sprig as an AI-native alternative to legacy survey tools. This hands-on player-coach role spans events, content, campaigns, team leadership, and cross-functional work with Sales, Customer Success, and Product.
About the company
Sprig is a product experience platform for in-product surveys, replays, and user insights. It helps product teams understand customer behavior and prioritize improvements.
The team
Marketing team; reports to the Chief Revenue Officer and manages a Marketing Associate, Marketing Events Lead, and Research Partners.
What you'll do
- Own integrated events, content, and campaign programs to generate qualified enterprise pipeline
- Align marketing programs with Sales and BDR target accounts, and measure pipeline conversion, attribution, CAC, and ROI
- Lead messaging and positioning across the website, events, content, and sales collateral
- Partner with Product on launches and create sales enablement materials
- Manage and develop the Marketing Associate and Marketing Events Lead; coordinate Research Partners
- Set editorial and event calendars, team operating rhythms, and weekly priorities
- Oversee executive dinners, regional events, conferences, and flagship experiences
- Manage the marketing budget and turn events and thought leadership into repeatable pipeline programs
What we're looking for
- 5–7+ years of B2B SaaS marketing experience, ideally selling to enterprise
- 1–2+ years managing, mentoring, or leading others
- Experience in field or event marketing, content, and demand generation, with a record of generating pipeline
- Strong project management, data analysis, communication, and cross-functional collaboration skills
- Hands-on approach suited to a fast-moving, high-growth startup
- Curiosity about using AI tools to improve work
- Ability to travel up to 10%
Nice to have
- Experience marketing to Product, UX, Design, or Research buyers
- Community-driven or practitioner marketing experience
- Experience at a Series A–D company
Benefits
- Equity
- 401(k) program
- Medical, dental, and vision coverage
- FSA/HSA benefits
- $175 monthly commuter benefit
- Flexible paid time off
- Paid parental leave
- Professional development stipend