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Senior Marketing Manager - Japan (Contract)
MarketingRemote — Japan
Published on 2026-11-03
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Lead local execution and optimization of Mozilla Firefox’s integrated marketing program in Japan during a six-month contract. Coordinate campaigns across paid media, creators, owned channels and local activations, working within agreed priorities and budgets.
About the company
Mozilla builds open-source products and technologies, including Firefox, that prioritize privacy, security, and an open internet.
The team
Global Marketing team
What you'll do
- Lead local campaign execution across awareness, consideration, acquisition and engagement.
- Coordinate creative, media and creator agencies, including briefs, timelines, reviews and approvals.
- Manage creator and user-generated content campaigns from briefing through performance evaluation.
- Adapt product positioning and feature messaging for Japanese audiences with Product Marketing.
- Partner with Performance Marketing on localized acquisition creative, timing and testing.
- Monitor KPIs and budget pacing, consolidate reporting, and recommend campaign optimizations.
- Use consumer research, competitor activity and cultural trends to inform local campaign recommendations.
- Provide delivery updates, flag risks, and document learnings for handover.
What we're looking for
- Bilingual proficiency in Japanese and English.
- 8–10 years of consumer marketing experience in Japan, including integrated marketing or go-to-market programs for global brands.
- Experience marketing consumer apps or digital products, or transferable experience driving consumer acquisition and engagement.
- Experience managing multiple agencies and coordinating creative, media and creator or UGC programs.
- Understanding of paid and owned channels and how to evaluate campaign effectiveness.
- Ability to interpret marketing data, monitor budgets and make practical optimization recommendations.
- Strong project management, localization judgment and cross-functional collaboration skills.
- Proactive, hands-on approach and ability to deliver independently within agreed priorities.
Nice to have
- Experience assessing local advertising platforms and marketing or distribution opportunities.