155K–210K USD / year
Senior Marketing Operations Manager
MarketingRemote — worldwide
Published on 2026-09-22
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About this role
The Senior Marketing Operations Manager will lead the operational framework for marketing initiatives at Netlify, connecting key data systems and driving measurable results. This role requires expertise in marketing automation, data governance, and cross-functional collaboration to enhance user engagement and revenue generation.
About the company
Netlify is a platform designed for web developers and teams, providing continuous deployment, scalable hosting, and an integrated set of services to streamline the creation and management of modern web applications. It serves businesses aiming to enhance their development workflows and online presence.
The team
Marketing Operations, reporting to the Senior Director of Revenue Operations.
Stack
HubSpotSalesforceproduct analyticsemail operationsdata governance
What you'll do
- Translate Marketing Operations vision into scalable systems
- Own marketing automation platform including workflows and segmentation
- Establish reliable attribution and measurement
- Build reporting and self-service dashboards
- Operationalize lifecycle programs
- Build experimentation infrastructure
- Manage MarTech stack operational health
- Evaluate technology investments
What we're looking for
- 7+ years in Marketing Operations in B2B SaaS
- Experience with HubSpot, Salesforce, and lifecycle stages
- Familiarity with high-volume datasets
- Expertise in high-volume email programs
- Strong analytical skills
- Experience in lifecycle and nurture programs
- Systems thinking for integration design
- GTM fluency across multiple departments
Nice to have
- Familiarity with Amplitude
- Experience with AI-enabled tools
- Background in high-volume PLG businesses