Senior Marketing Operations Specialist

About this role

Own the execution and optimization of lifecycle marketing campaigns across email, SMS, push, in-app, and direct mail. Build automated customer journeys, improve marketing operations processes, and coordinate with Growth, Data, Product, Engineering, and other stakeholders to deliver reliable, data-driven communications.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

Stack

What you'll do

• Manage campaign production, quality assurance, execution, reporting, and optimization
• Build and deploy automated journeys and campaigns across multiple channels
• Coordinate campaign launches with cross-functional stakeholders
• Ensure naming, event tagging, and pre-launch quality standards are met
• Troubleshoot campaign issues and keep launches on schedule
• Develop personalized email logic using scripting languages
• Improve operational processes and document data-analysis and optimization practices
• Work with Growth and Engineering on marketing data pipelines and real-time triggers

What we're looking for

• At least two years of lifecycle or marketing operations experience using a marketing automation platform
• Experience building and deploying omnichannel messaging
• Knowledge of HTML/CSS and mobile-first email templates
• Understanding of email clients and their limitations
• Experience with scripting languages
• Strong project management, prioritization, communication, and attention to detail
• Analytical, self-directed, collaborative, and comfortable with changing priorities
• Able to collaborate across teams and time zones

Nice to have

• Experience with Iterable