109K–161K USD / year
Senior Paid Acquisition Manager, Paid Social
MarketingHybrid — Burlingame, CA; Denver, CO; New York, NY; San Francisco, CA
Published on 2026-10-14
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About this role
Gusto is seeking a Senior Paid Acquisition Manager to drive strategy and execution for paid social media channels. This role involves managing multi-million dollar budgets and using AI tools for campaign optimization, aiming at generating pipeline and revenue growth.
About the company
Gusto is a digital platform that provides payroll, benefits, and human resource management solutions for small to medium-sized businesses. The company focuses on simplifying HR processes and ensuring compliance, while also offering tools for employee engagement and retirement planning.
The team
Demand Generation team, specifically the Paid Acquisition group
What you'll do
- Develop and execute paid social strategies across multiple platforms
- Manage large budgets with rigor and accountability
- Refine measurement frameworks and budget allocation principles
- Lead creative strategy and testing initiatives
- Document best practices for paid acquisition workflows
- Identify and test new digital media channels
- Collaborate with cross-functional teams on alignment and strategy
What we're looking for
- 7+ years of performance marketing experience
- Deep expertise in paid social and channel experimentation
- Full-funnel ownership across multiple paid social platforms
- Strong creative strategy instincts
- Proficiency in using AI tools in marketing workflows
- Analytical mindset and comfort with data-driven decisions
Benefits
- Competitive base pay
- Equity (RSUs)
- Flexible work location within designated areas