Senior Performance Marketing Manager, Paid Social

About this role

Own paid social strategy and execution, plus pilots for emerging acquisition channels, with accountability for pipeline and revenue results. The role combines budget management, creative experimentation, measurement, and AI-powered marketing workflows.

About the company

Gusto is a digital platform that provides payroll, benefits, and human resource management solutions for small to medium-sized businesses. The company focuses on simplifying HR processes and ensuring compliance, while also offering tools for employee engagement and retirement planning.

The team

Demand Generation team, within Paid Acquisition.

What you'll do

• Manage full-funnel campaigns across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Manage multi-million-dollar budgets, including pacing, forecasting, and budget-versus-actual analysis.
• Lead creative strategy and testing, and use performance insights to guide creative direction.
• Improve measurement and attribution in partnership with marketing and engineering teams.
• Test emerging channels and formats, defining success criteria and deciding whether to scale or stop.
• Use AI tools in campaign planning, copy development, audience research, and analysis; document team playbooks.
• Coordinate paid campaigns with marketing, sales, communications, and web partners, including landing-page strategy.

What we're looking for

• 7+ years of performance marketing experience in B2B SaaS, an agency, or a high-growth consumer organization.
• Deep, hands-on experience owning full-funnel campaigns on at least two major paid social platforms.
• Significant budget responsibility and a track record of measurable pipeline impact.
• Strong creative testing, analytical, and attribution skills.
• Practical, consistent use of AI tools in marketing workflows.
• Strong cross-functional collaboration and communication skills.

Nice to have

• Experience testing and scaling emerging digital media channels.