96K–192K USD / year
Senior Performance Video Creative - Consumer
MarketingRemote — United States
Published on 2026-10-12
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About this role
As a Senior Performance Video Creative, you will conceptualize, produce, and ship paid video assets for Kraken's consumer marketing campaigns across various platforms. This role emphasizes the use of generative AI in video production while setting performance benchmarks and collaborating with various marketing teams.
About the company
Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.
The team
Consumer Creative & Design
What you'll do
- Own paid video for Kraken Consumer across product launches and campaigns.
- Build content tailored for platforms like Meta, TikTok, YouTube, and more.
- Produce AI-generated video and develop repeatable workflows.
- Version and localize video for various markets and formats.
- Perform creative testing and analyze results to inform future content.
What we're looking for
- 5+ years in performance video creative with an in-house team or agency.
- Real video skills from concept to finished product.
- Proficient in generative AI video and image tools.
- Strong understanding of platform-specific requirements.
- Experience with creative testing metrics and data analysis.
Nice to have
- Familiarity with fintech, crypto, or gaming industries.
- Fluency in internet and meme culture.
- Copywriting skills for scripts and on-screen text.