Senior Product Marketing Manager

About this role

Lead product marketing for Grafana Labs’ observability products, shaping positioning and messaging and driving campaigns across the customer lifecycle. Partner with product and go-to-market teams to help customers evaluate and adopt products, while building marketing knowledge and workflows that can be reused across the organization.

About the company

Grafana Labs builds open-source and commercial observability tools for metrics, logs, and traces, centered on Grafana dashboards. It helps teams monitor infrastructure and applications and investigate incidents.

What you'll do

• Partner with and teach product managers on product value, messaging, competitive positioning, and go-to-market strategy.
• Develop customer-facing materials such as reference architectures, implementation guides, and product information.
• Own lifecycle campaigns that support retention, upsell, cross-sell, and growth.
• Research customer needs, market opportunities, and competitors.
• Train and enable sales and go-to-market teams on product capabilities and value.

What we're looking for

• At least 4 years of relevant experience in product marketing, solutions marketing, or product management.
• Experience marketing and selling to technical audiences.
• Ability to communicate the value of complex technical products clearly.
• Experience leading product or feature launches independently and collaboratively.
• Experience using AI tools such as ChatGPT or Claude to automate messaging and workflows.
• Strong analytical skills for evaluating campaign performance and lifecycle metrics.
• Exceptional writing, communication, and stakeholder-management skills.
• Interest in open source, cloud-native, and infrastructure technologies.

Nice to have

• Experience with observability products or related technologies.

Benefits

• Restricted stock units (RSUs).
• 30 days of annual leave, including three Grafana Shutdown Days.
• In-person onboarding.