83K–100K EUR / year
Senior Product Marketing Manager
MarketingRemote — Spain
Published on 2026-10-23
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About this role
Lead product marketing for Grafana Labs’ observability products, shaping positioning and messaging and driving campaigns that attract, convert, and retain customers. Partner with product and go-to-market teams to explain technical value, support customer adoption, and build scalable, AI-enabled marketing processes.
About the company
Grafana Labs builds open-source and commercial observability tools for metrics, logs, and traces, centered on Grafana dashboards. It helps teams monitor infrastructure and applications and investigate incidents.
What you'll do
- Partner with product managers to define product value, messaging, competitive positioning, and go-to-market strategy.
- Create customer-facing evaluation and adoption materials with product, engineering, and go-to-market teams.
- Own lifecycle campaigns for competitive positioning, retention, upsell, and cross-sell.
- Research customer needs, market trends, competitors, and growth opportunities.
- Train and enable sales and go-to-market teams on product capabilities and value.
- Develop marketing content such as blogs, webinar outlines, and video scripts.
What we're looking for
- 4+ years of relevant experience in product marketing, solutions marketing, or product management.
- Experience marketing and selling to technical audiences.
- Ability to explain complex technical products clearly to customers and sellers.
- Experience leading product or feature launches independently and collaboratively.
- Experience using AI tools such as ChatGPT or Claude to automate messaging and workflows.
- Strong analytical skills, including campaign and lifecycle metric analysis.
- Exceptional writing and communication skills; able to manage complex projects and stakeholders.
- Passion for open source, cloud-native, and infrastructure technologies.
Nice to have
- Experience creating AI-forward tools and processes for product marketing workflows.
Benefits
- Restricted stock units (RSUs).
- 30 days of annual leave, including three Grafana shutdown days.
- In-person onboarding.