Senior Product Marketing Manager

About this role

Lead positioning, messaging, and go-to-market strategy for Grafana Labs’ observability products. Partner across product, engineering, and go-to-market teams to create campaigns and resources that attract, convert, and retain customers.

About the company

Grafana Labs builds open-source and commercial observability tools for metrics, logs, and traces, centered on Grafana dashboards. It helps teams monitor infrastructure and applications and investigate incidents.

What you'll do

• Partner with product managers to define product value, messaging, competitive positioning, and go-to-market strategy.
• Create customer evaluation and adoption materials, including reference architectures and implementation guides.
• Own lifecycle campaigns for retention, upsell, cross-sell, and competitive positioning.
• Conduct market and customer research to identify pain points, competitors, and opportunities.
• Train and enable sales and go-to-market teams on product capabilities and customer value.

What we're looking for

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Experience marketing and selling to technical audiences.
• Ability to explain complex technical products clearly to customers and sellers.
• Experience leading product or feature launches independently and collaboratively.
• Experience using AI tools such as ChatGPT and Claude to automate messaging and workflows.
• Strong analytical skills for evaluating campaign performance and lifecycle metrics.
• Exceptional writing and communication skills.
• Ability to manage complex projects and deliver results.

Nice to have

• Passion for open source, cloud-native, and infrastructure technologies.

Benefits

• Restricted stock units (RSUs).
• 30 days of annual leave, including three Grafana Shutdown Days.
• In-person onboarding.