Senior Product Marketing Manager

About this role

Own the go-to-market strategy for Kit’s sales-assisted motion targeting established creators and larger creator businesses. Define buyer segments and positioning, build sales enablement, and help drive inbound pipeline, win rate, deal size, and expansion while protecting the self-serve experience.

About the company

Kit is an online platform that empowers creators and brands to showcase their products and services through curated collections. They provide tools and resources to help users engage their audience and drive revenue through affiliate marketing and effective brand partnerships.

The team

Growth and Marketing; reports to the Head of Marketing and works with the product marketing team.

What you'll do

• Define ideal customer niches, buyer personas, and sales-assisted positioning.
• Build sales tools including demo narratives, discovery guides, pitch decks, business cases, migration materials, and competitive battlecards.
• Partner with Sales, Product, RevOps, Creator Success, and Marketing on launches, campaigns, pricing, and sales processes.
• Run quarterly win/loss research and use findings to improve sales and product decisions.
• Measure and improve funnel conversion, win rate, deal size, and expansion revenue.
• Lead channel strategy and help increase inbound MQLs from the sales funnel.

What we're looking for

• 7+ years of B2B SaaS product marketing experience, including at least 2 years supporting mid-market or larger-account sales.
• Experience adding a sales-led motion to a product-led company, with measurable results.
• Experience building sales enablement and deal tools and tying them to sales outcomes.
• Strong segmentation, positioning, storytelling, research, and data-analysis skills.
• Ability to lead cross-functional work independently and work effectively with candid feedback.
• AI fluency, including building scalable workflows with appropriate human review.

Nice to have

• Experience with pricing and packaging for a new tier or add-on.
• Experience in email, marketing technology, or the creator economy.
• Experience with customer expansion or account-based programs.

Benefits

• $50,000 in equity and profit sharing.
• 401(k) with a 5% match.
• Medical premium contribution up to $2,280 per month; dental and vision premiums covered.
• $3,500 annual learning and development budget.
• 20 days of paid time off, 10 paid holidays, and two weeks of paid sick time.
• 12 weeks of paid parental leave.
• Paid winter break closure and a four-week paid sabbatical after five years.

Hiring process

1. 30-minute recruiter phone screen.
2. 45-minute hiring manager interview.
3. Take-home assignment.
4. 60-minute panel interview.