160K–200K USD / year
Senior Product Marketing Manager, CDP
MarketingWorkplace — San Francisco
Published on 2026-10-01
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Hightouch is seeking a Senior Product Marketing Manager to drive go-to-market strategies and integrated campaigns for their CDP offerings. The role involves collaborating with various teams, conducting market research, and creating messaging that resonates with target audiences.
About the company
Hightouch is a data transformation and integration platform that empowers businesses to sync their data from warehouse to operational tools. The company's services focus on enabling teams to leverage customer data effectively to enhance decision-making and improve customer experiences.
What you'll do
- Create and define product positioning for various personas
- Run integrated marketing launches and campaigns
- Conduct user research to identify market gaps
- Create and improve website messaging and sales enablement materials
- Help craft internal messaging that aligns with customer value
- Evangelize Hightouch at events and webinars
What we're looking for
- 5+ years of experience in Product Marketing
- Proven experience in go-to-market strategies
- Ability to articulate technical aspects to varied audiences
- Strong background in market research and user interviews
- Skilled in competitive analysis
- Excellent written and verbal communication skills
Nice to have
- Experience with Martech, Data, or AI Product GTM
- Familiarity with lifecycle marketing strategies
- Experience building strategic partnerships
- Previous experience in a startup environment