148K–194K USD / year
Senior Product Marketing Manager - Data & Customer Context
MarketingRemote — United States
Published on 2026-11-11
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About this role
Own the positioning, messaging, and go-to-market strategy for Iterable’s data platform and customer-context capabilities. Translate technical data infrastructure into customer value and explain how connected data enables more useful AI and agent experiences.
About the company
Iterable is a cross-channel marketing platform for email, push, SMS, and in-app messaging. It helps growth and lifecycle teams orchestrate personalized customer journeys.
The team
Marketing, partnering closely with the Director of Product Marketing.
Stack
APIsSDKsData pipelinesIntegrationsData warehousesAI agents
What you'll do
- Develop the narrative and positioning for customer-context and data-platform capabilities.
- Create messaging for data-platform releases and contribute to major product launches.
- Lead launch strategy and execution, including launch tiering, go-to-market planning, and success metrics.
- Research market trends, competitors, and customer needs; contribute to analyst relations and thought leadership.
- Drive adoption and expansion through lifecycle messaging, enablement, and customer proof points.
What we're looking for
- 6+ years of B2B SaaS product marketing experience, including significant involvement in Tier 1 launches.
- Experience in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS.
- 1–3 years marketing AI-native or agentic products, with an understanding of how data supplies context for AI.
- Strong storytelling and ability to translate data architecture into clear customer value.
- Technical understanding of APIs, SDKs, pipelines, integrations, and data warehouses.
- Experience using AI tools creatively in research, messaging, and content development.
- Able to partner effectively with Product, Engineering, and go-to-market leaders.
Nice to have
- Martech experience
Benefits
- Equity
- 401(k) plan
- Flexible PTO
- Paid sabbatical
- Community Impact Days
- Medical, dental, vision, and life insurance
- Fertility and adoption assistance
- Monthly wellness and professional development allowances