Senior Product Marketing Manager - Enterprise & Mid-Market

About this role

Own positioning and go-to-market strategy for Kit’s sales-assisted motion serving established creators and larger businesses. Build the sales enablement and inbound pipeline needed to win and expand these accounts while protecting the self-serve experience.

About the company

Kit is an online platform that empowers creators and brands to showcase their products and services through curated collections. They provide tools and resources to help users engage their audience and drive revenue through affiliate marketing and effective brand partnerships.

The team

Growth and Marketing; reports to the Head of Marketing and works with the product marketing team.

What you'll do

• Define target customer niches, buyer personas, positioning, and messaging for established creators.
• Build sales enablement resources, including demo narratives, discovery guides, pitch decks, business cases, migration plans, and competitive battlecards.
• Partner with Sales, Product, RevOps, Creator Success, and Marketing on pipeline growth, launches, packaging, and expansion.
• Establish funnel and sales-performance baselines; run quarterly win/loss research and apply findings.
• Develop channel strategy and GTM campaigns to increase inbound MQLs and sales-attributed revenue.

What we're looking for

• 7+ years of B2B SaaS product marketing experience, including 2+ years supporting mid-market or larger-account sales.
• Experience adding a sales-led motion to a product-led company, with measurable results.
• Built sales enablement and deal tools tied to metrics such as win rate or deal size.
• Experience with customer research, win/loss analysis, and cross-functional GTM leadership.
• Strong ability to use CRM, product analytics, and pipeline data to guide decisions.
• AI fluency, including applying AI to scalable product marketing workflows.

Nice to have

• Experience with expansion or account-based programs.
• Experience in email marketing, martech, or the creator economy.
• Pricing and packaging experience.

Benefits

• $50,000 in equity and profit sharing.
• 401(k) with 5% match.
• Medical premiums covered up to $2,280 per month; dental and vision premiums fully covered.
• 20 days of paid time off, 10 paid holidays, and two weeks of paid sick time annually.
• 12 weeks of paid parental leave.
• $3,500 annual learning and development budget.
• Equipment allowance and $50 monthly creator meetup budget.
• Paid winter break and a four-week paid sabbatical after five years.

Hiring process

1. Recruiter phone screen (30 minutes)
2. Hiring manager interview (45 minutes)
3. Take-home assignment
4. Panel interview (60 minutes)