Senior Product Marketing Manager - Scaling Creators

About this role

Own product marketing for Kit’s sales-assisted motion serving established creators and larger creator-led businesses. Define the target buyers, positioning, and go-to-market strategy, and help drive sales pipeline, win rate, deal size, and expansion while protecting the self-serve experience.

About the company

Kit is an online platform that empowers creators and brands to showcase their products and services through curated collections. They provide tools and resources to help users engage their audience and drive revenue through affiliate marketing and effective brand partnerships.

The team

Growth and Marketing; product marketing team, reporting to the Head of Marketing.

What you'll do

• Research established creator buyers, including customer interviews, sales calls, and win/loss analysis.
• Define customer segments, personas, positioning, and messaging for sales-assisted buyers.
• Build sales enablement materials, including discovery guides, demo narratives, pitch decks, business cases, and competitive battlecards.
• Partner with Sales, Product, RevOps, Creator Success, and Marketing on pipeline, launches, routing, pricing, and expansion.
• Execute go-to-market tactics to grow inbound MQLs and sales-attributed revenue.
• Establish baselines and track win rate, sales cycle, deal size, and expansion revenue.
• Lead quarterly win/loss reviews and develop the channel strategy.
• Use AI-enabled workflows to scale product marketing work while maintaining quality and human review.

What we're looking for

• 7+ years of B2B SaaS product marketing experience, including 2+ years supporting mid-market or larger-account sales.
• Experience adding a sales-led motion to a product-led company, with measurable results.
• Built sales enablement and deal tools and connected them to sales outcomes such as win rate or deal size.
• Experience running customer research or a win/loss program that influenced sales or product decisions.
• Strong segmentation, positioning, storytelling, sales enablement, data analysis, and cross-functional leadership skills.
• Comfortable building a sales motion from an early stage and being accountable for business outcomes.
• Strong AI fluency, including practical workflows with human judgment and quality checks.

Nice to have

• Experience in email, martech, or the creator economy.
• Experience with account expansion or account-based programs.
• Pricing and packaging input for a new tier or add-on.

Benefits

• $50,000 in equity and profit sharing.
• 401(k) with a 5% match.
• Medical premiums covered up to $2,280 per month; dental and vision premiums fully covered.
• 20 days of paid time off, 10 paid holidays, and two weeks of paid sick time annually.
• 12 weeks of paid parental leave.
• $3,500 annual learning and development budget.
• $2,000 equipment allowance for the first two years.
• Childcare benefit up to $3,000 annually.

Hiring process

1. Recruiter phone screen (30 minutes)
2. Hiring manager interview (45 minutes)
3. Take-home assignment
4. Panel interview (60 minutes)