Senior Product Marketing Manager - Upmarket

About this role

Own the go-to-market strategy for Kit’s sales-assisted offering to established creators and larger businesses. Define target buyers, develop positioning and sales enablement, and build demand alongside the self-serve motion. Success is measured by outcomes such as inbound pipeline, win rate, deal size, and expansion revenue.

About the company

Kit is an online platform that empowers creators and brands to showcase their products and services through curated collections. They provide tools and resources to help users engage their audience and drive revenue through affiliate marketing and effective brand partnerships.

The team

Growth and Marketing; reports to the Head of Marketing and works with Kit’s product marketing team.

What you'll do

• Define ideal customer niches, buyer personas, and sales-assisted positioning.
• Build sales tools, including demo narratives, discovery guides, pitch decks, business cases, and competitive battlecards.
• Develop and execute go-to-market tactics to drive qualified leads and new revenue.
• Partner with Sales, Product, RevOps, Creator Success, and Marketing on messaging, launches, routing, and expansion.
• Establish baselines and run a quarterly win/loss research program.
• Build channel strategy and increase inbound MQLs.

What we're looking for

• 7+ years of B2B SaaS product marketing experience, including 2+ years supporting mid-market or larger-account sales.
• Experience adding a sales-led motion to a product-led company, with measurable results.
• Experience building sales enablement tools and connecting them to sales outcomes.
• Strong customer research, messaging, positioning, and storytelling skills.
• Ability to use CRM, product analytics, and pipeline data to inform decisions.
• Strong AI fluency and judgment in designing AI-supported workflows.

Nice to have

• Experience with pricing and packaging for a new tier or add-on.
• Experience with expansion or account-based programs.
• Background in email, martech, or the creator economy.

Benefits

• $50,000 in equity and profit sharing.
• 401(k) with a 5% match.
• Medical premium support; dental and vision premiums covered.
• $3,500 annual learning and development budget.
• 20 days of PTO, 10 paid holidays, and two weeks of paid sick time.
• 12 weeks of paid parental leave.
• Up to $3,000 annual childcare benefit.
• Paid sabbatical after five years and twice-yearly team retreats.

Hiring process

1. 30-minute recruiter phone screen.
2. 45-minute hiring manager interview.
3. Take-home assignment.
4. 60-minute panel interview.