139K–163K USD / year
Senior Social Manager, Instagram
MarketingOn-site — San Francisco, United States
Published on 2026-09-29
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Airbnb is seeking a Senior Social Manager for Instagram to shape the brand's presence on the platform. This role focuses on creating innovative content, engaging with the community, and understanding Instagram trends and audience behavior.
About the company
Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.
What you'll do
- Create Instagram-native content across various formats
- Partner with internal teams and content creators
- Maintain understanding of Instagram trends and algorithm dynamics
- Develop original content frameworks to build brand narrative
- Engage with the community and manage posts
- Collaborate with analytics teams to measure impact
What we're looking for
- Experience managing or growing an Instagram account
- Strong editorial perspective on content and storytelling
- Ability to articulate why content performs well
- Seamless transition from concept to execution
- Community development and management skills
- Spot cultural moments for on-brand storytelling
- Thrive in fast-paced environments