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Senior Staff Brand Designer
DesignWorkplace — San Francisco Bay Area
Published on 2026-11-06
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Set Discord’s brand strategy and evolve its visual identity across digital and physical touchpoints. Build a scalable brand system and governance practice, while partnering with teams across product, marketing, partnerships, and legal.
About the company
Discord is a communication platform designed for creating communities, where users can connect via voice, video, and text. It serves gamers and various interest groups, offering tools for social interaction, collaboration, and community-building.
The team
Brand Team within Design Foundations, alongside Design Systems; reports to the Director of Product Design, Design Foundations.
What you'll do
- Define brand positioning, architecture, and narrative for Discord and sub-brands such as Nitro
- Own and evolve the visual identity system, including logo, typography, color, iconography, illustration, and motion
- Create and maintain brand guidelines, templates, asset libraries, and a self-serve brand portal
- Enable teams to use the brand through onboarding, workshops, office hours, and support
- Review brand-facing work across marketing, product, and partnerships; partner with Legal on trademark and usage policy
- Apply the brand across app icons, marketing systems, physical spaces, signage, and merchandise
- Run annual brand audits, monitor competitors, and mentor future Brand team members
What we're looking for
- 10+ years of brand or identity design experience, including scaling a brand system for a gaming or games-adjacent brand
- Portfolio demonstrating strong identity craft across digital products, marketing, and physical spaces, with contributions clearly identified
- Experience with brand strategy, positioning, brand architecture, and sub-brand systems
- Experience creating and maintaining brand guidelines and governance models
- Comfort building a brand practice amid ambiguity while contributing hands-on
- Ability to align stakeholders at all levels through clear reasoning and presentation
- Hands-on experience with AI tools and agents in brand work, and a considered point of view on their use
Nice to have
- Experience creating a brand function, brand portal, or digital asset management system from scratch
- Experience with co-branding, partnership governance, trademark, or usage compliance
- Experience collaborating with a design systems team, including Figma libraries and variables