180K–261K USD / year
Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion
MarketingRemote — United States, Canada
Published on 2026-10-21
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About this role
Lead product-to-field marketing for 1Password’s Unified Access, SaaS Manager, and multi-product expansion motions. Develop connected product narratives and sales enablement that help enterprise teams address customer needs across IT, security, finance, and executive buyers.
About the company
1Password provides secure password management solutions for individuals and businesses, helping users safely store and share their sensitive information. The company serves a diverse clientele with a range of products designed to enhance security and streamline user experience.
The team
Product Marketing and Enablement, within Product Strategy; reports to the Director of Product Marketing and Enablement.
What you'll do
- Own enablement plans and readiness roadmaps for Unified Access, SaaS Manager, and portfolio expansion.
- Create field narratives, pitch decks, talk tracks, discovery guidance, and product training.
- Adapt product messaging for IT, security, finance, and executive audiences.
- Define cross-sell, upmarket, and multi-product sales plays, including expansion from the Enterprise Password Manager customer base.
- Support strategic opportunities through customer conversations, discovery, demos, and seller coaching.
- Equip Customer Success Managers to drive adoption, cross-sell, and expansion.
- Use field feedback, win-loss analysis, and customer insights to improve messaging, launches, enablement, and product decisions.
What we're looking for
- Experience bringing complex technical B2B products, use cases, or emerging categories to market.
- Familiarity with enterprise sales, complex buying cycles, and working with AEs, SEs, and technical buyers.
- Ability to lead cross-functionally across Product, Engineering, Product Marketing, Sales, and GTM Enablement.
- Fluency in multi-product enterprise software, SaaS management, or platform narratives, with knowledge of enterprise IT and value-based selling.
- Ability to translate technical product behavior into clear customer value and effective enablement.
- Strategic leadership, strong communication, and the ability to influence senior stakeholders in ambiguous environments.
Nice to have
- Experience in SaaS management, enterprise platforms, cross-sell, or related markets.
- Security certifications or equivalent technical training.
- Experience using field data, customer calls, win-loss feedback, or seller research to guide execution.
Benefits
- Equity grant and RSU program for most employees.
- Generous paid time off.
- Health and dental benefits.
- Retirement matching program.
- Maternity and parental leave top-up programs.
- Paid volunteer days.