105K–176K USD / year
Senior Website Manager, about.gitlab.com
MarketingRemote — Canada, United States
Published on 2026-11-04
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About this role
Own the strategy and roadmap for GitLab’s website, connecting its performance to pipeline and self-serve trial goals. Lead experimentation, major launch pages, site governance, and cross-functional delivery without needing to build pages yourself.
About the company
GitLab is a DevSecOps platform that brings source control, CI/CD, security, and project management into a single application. It helps engineering teams plan, build, secure, and ship software faster.
The team
A specialist team covering UX design, technical SEO, answer engine optimization, marketing analytics, content, paid, and campaigns, partnering with Marketing Engineering.
What you'll do
- Set a performance-based website strategy and quarterly roadmap tied to pipeline and trial goals.
- Build and manage the experimentation and optimization program.
- Coordinate launch pages for major product launches and events.
- Guide information architecture, content governance, and the CMS roadmap.
- Improve contributor workflows with AI and human-review guardrails.
- Partner with localization content managers to share learnings across sites.
- Define and report website success metrics to Marketing leadership.
What we're looking for
- Experience owning strategy for a high-traffic B2B SaaS website with multiple audiences and contributors.
- Track record of experimentation that delivered measurable conversion or pipeline improvements.
- Experience coordinating website launches across design, content, product marketing, and engineering.
- Ability to turn analytics, research, and test results into clear priorities.
- Strong cross-functional influence and partnership skills.
- Technical fluency with modern websites and CMS platforms.
- Clear asynchronous writing and comfort in a remote, handbook-first culture.
Nice to have
- Experience marketing to developers.
- Experience managing localized websites.
- Technical SEO or answer engine optimization experience.
- Experience using AI to improve content or web workflows.
Benefits
- Flexible paid time off
- Equity compensation and employee stock purchase plan
- Parental leave
- Growth and development fund
- Health, financial, and well-being benefits
- Team member resource groups