Social Media Lead

About this role

Lead Runway’s social media strategy and operating model across major platforms, supporting launches, research, product updates, and creator stories. The role combines strategic leadership with hands-on execution, measurement, and cross-functional coordination.

About the company

Runway is an innovative platform that specializes in machine learning and artificial intelligence applications, providing tools for creative professionals and enterprises to harness the power of AI in their workflows. The company focuses on developing advanced research and deployment solutions in this rapidly evolving field.

The team

Marketing & Creative

What you'll do

• Set social strategy, editorial standards, and an always-on content calendar
• Define distinct roles for X, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
• Coordinate social distribution for launches, research releases, and other key moments
• Partner with Research, Product, Communications, Brand, and Community teams
• Coach researchers, engineers, and executives on sharing and amplifying their work
• Collaborate with creators, partners, and the creator community
• Establish social performance goals and use insights to improve results

What we're looking for

• 5+ years in strategic social media or related marketing programs
• Experience building social strategy and operating models, including workflows, measurement, and executive alignment
• Strong editorial judgment and platform-specific expertise across major social channels
• Ability to translate technical research for broad audiences
• Experience with brand and performance measurement, testing, and impact analysis
• Hands-on familiarity with generative AI tools, including Runway
• Ability to work effectively in a fast-moving environment

Nice to have

• 2+ years at a top-tier technology, consumer, media, or entertainment company
• Fluency in film, art, creator, AI, startup, venture capital, and Silicon Valley cultures