Social Media Manager, D2C

About this role

Own Headspace’s organic social presence across Instagram, TikTok, Threads, and LinkedIn. Set channel strategy and editorial direction, create platform-native content, and use audience insights and analytics to grow engagement and support brand and business goals.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

Stack

What you'll do

• Set organic social strategy, audience goals, and content pillars
• Write social hooks, captions, scripts, and recurring content series
• Lead monthly editorial planning and coordinate social plans for campaigns and partnerships
• Monitor cultural moments and platform changes to guide relevant content
• Develop engagement formats and use social listening to inform future content
• Review social content for quality, voice, and brand consistency
• Report on channel performance and recommend improvements

What we're looking for

• 7+ years of social media strategy and content experience
• Exceptional brand-voice copywriting and social-first creative strategy
• Experience owning an organic social channel and demonstrating measurable impact
• Deep fluency in Instagram, TikTok, and Threads; working knowledge of LinkedIn
• Experience concepting and scripting successful short-form video
• Experience with AI tools in creative workflows
• Ability to lead through influence and work cross-functionally
• Strong analytical judgment and sensitivity when communicating about mental health

Nice to have

• Experience at a consumer health, wellness, or technology brand
• Experience marketing a digital product through social content
• Campaign, product marketing, or content marketing experience
• Strong visual eye and understanding of organic-to-paid mechanics
• Comfort on camera or experience directing talent
• Creator partnership or UGC experience