Sr Product Manager - Virality, Referrals & KOL

About this role

Own product-led and creator-referred growth at Kraken, focused on increasing valuable new transacting users through sharing, referrals, and creator tools. Set growth targets and acquisition economics, develop the consumer roadmap for the KOL platform, and validate results through rigorous measurement and experimentation.

About the company

Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.

The team

Consumer Growth

What you'll do

• Build and scale sharing, referral, and creator systems that acquire new transacting users while meeting payback targets.
• Develop useful sharing experiences and referral incentives that work for senders, recipients, and the business.
• Improve the journey from creator recommendations and audiences to a first transaction.
• Own the consumer roadmap and features for the KOL Platform, including measurement and commercial tools.
• Build creator tools across Kraken’s app and web.
• Manage acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs.
• Improve invite conversion, repeat sharing, and growth-loop speed.
• Validate instrumentation and run experiments that distinguish incremental growth from attributed activity.

What we're looking for

• Personally built a product or experience that spread beyond its initial audience, with evidence of valuable customer acquisition.
• Repeated success exceeding acquisition targets through referrals, product virality, or creator-led growth.
• Strong product sense for sharing psychology, creator motivations, UX, and copy.
• Ability to use SQL and product analytics to investigate behavior and build funnel, cohort, and growth models.
• Strong experimentation and commercial judgment, including acquisition cost, payback, retention, revenue, incentives, and fraud costs.
• Senior ownership, autonomous execution, and ability to align teams without relying on reporting lines.
• Experience using AI and prototypes to make product ideas tangible.

Nice to have

• Experience building self-service creator or affiliate tools, revenue-share systems, or partner payouts.
• Consumer fintech, crypto, or payments experience, including financial promotions and fraud controls.
• Experience adapting growth journeys across markets, cultures, and regulatory environments.

Benefits

• Equity
• Bonus
• Wellness allowance
• Medical, dental, and vision coverage
• 401(k)