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Sr Product Manager - Virality, Referrals & KOL
ProductRemote — United Kingdom, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Published on 2026-11-12
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About this role
Own product-led acquisition through referrals, sharing, and creator/KOL audiences, with a focus on bringing valuable new transacting users to Kraken. Set the growth strategy and roadmap, build creator tools and audience-to-customer journeys, and optimize acquisition economics using rigorous measurement and experimentation.
About the company
Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.
The team
Consumer Growth
What you'll do
- Set and deliver growth targets for viral, referral, and creator-referred new transacting users.
- Build useful sharing experiences and referral programs with modeled payback incentives.
- Improve journeys from creator recommendations and audiences to a first transaction.
- Own the Consumer roadmap for the KOL Platform and build creator tools across app and web.
- Manage acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs.
- Improve sharing, invite conversion, repeat sharing, and growth-loop speed.
- Validate instrumentation and run experiments to measure incremental, durable growth.
What we're looking for
- Personally built a product, feature, or experience that spread beyond its initial audience.
- Repeated success beating acquisition targets through referrals, virality, or creator-led growth.
- Strong growth product sense, including understanding customer, creator, and referrer motivations.
- Able to use SQL and product analytics to investigate behavior and build funnel, cohort, and growth models.
- Skilled in experimentation, attribution, acquisition economics, and payback analysis.
- Senior ownership, cross-functional influence, and hands-on execution.
Nice to have
- Experience building self-service creator or affiliate tools, revenue-share systems, or partner payouts.
- Consumer fintech, crypto, payments, financial promotions, or fraud-control experience.
- Experience adapting growth journeys across markets and regulatory environments.