Vice President of Growth

About this role

Lead Feeld’s growth strategy across performance marketing, lifecycle, and CRM. Build a sustainable growth system that connects acquisition, activation, retention, and re-engagement while supporting the brand and member experience.

About the company

Feeld is a dating application designed for open-minded individuals and couples seeking to explore their sexuality and relationships in a safe environment. The platform prioritizes user privacy and inclusivity while offering various features to enhance user interactions.

What you'll do

• Lead growth strategy across performance marketing and lifecycle
• Own channel strategy, account structure, budgets, and scaling
• Develop experimentation across channels, creative, messaging, and lifecycle journeys
• Integrate acquisition, activation, retention, and re-engagement
• Partner with Product on onboarding, engagement loops, and member experiences
• Build referral initiatives and strengthen network effects
• Establish measurement frameworks for incrementality, LTV, payback, and brand health
• Build and lead a cross-functional growth team

What we're looking for

• 10+ years of growth leadership experience scaling consumer businesses
• Experience across performance marketing and lifecycle
• Strong understanding of DTC or subscription models, LTV, retention, and unit economics
• Expertise in attribution, incrementality, and measurement limitations
• Able to balance strategic planning with hands-on execution
• Strong cross-functional communication and leadership skills

Nice to have

• Marketplace or social business experience

Benefits

• Flexible working hours
• Unlimited paid time off
• Home office budget
• Learning and development budget
• On-demand therapy sessions and mental health support
• In-person meetups

Hiring process

1. Recruiter screening call
2. Hiring manager conversation
3. Candidate challenge, typically about an hour
4. Conversation with prospective team members